The second word that [this church] obsesses over, after “relevant,” is “authentic.” Not coincidentally, I associate the word with digital-branding firms hired by outdated corporations to tell them what millennials want: ‘They’re big on authenticity, okay, and realness, and being true to their core.’ I’m not sure what a sentence like that could possibly mean. I’m even less sure what “authentic” means in the context of a church, especially one so insistent on its own authenticity.