"We need to value the consequences of our actions more than the cleverness of our ideas." (Ruined by Design)

While this statement is written for designers, I think this is something that can—and should—be applied more broadly. Our economy runs on ideas. Business ideas that are tidied up just enough to find venture backing, seen to be a path profit for those doing the investing. Advertising ideas crafted to chase awards and notoriety. Marketing ideas that are praised on their ability to stand out amidst a rising tide of excessive content. The better the idea, the faster we move with it. Monteiro's point is a call to slow down and consider the potential consequences of these ideas before we put them into action.

Unfortunately, slow and deliberate thinking is rarely rewarded in our economy.