"Surveillance capitalism runs contrary to the early digital dream... Instead, it strips away the illusion that the networked form has some kind of indigenous moral content, that being ‘connected’ is somehow intrinsically pro-social, innately inclusive, or naturally tending toward the democratization of knowledge. Digital connection is now a means to others’ commercial ends. At its core, surveillance capitalism is parasitic and self-referential. It revives Karl Marx’s old image of capitalism as a vampire that feeds on labour, but with an unexpected turn. Instead of labour, surveillance capitalism feeds on every aspect of every human’s experience.” (Shoshana Zuboff, The Age of Surveillance Capitalism)