“I would suggest that convenience is the most underestimated and least understood force in the world today. As a driver of human decisions, it may not offer the illicit thrill of Freud’s unconscious sexual desires or the mathematical elegance of the economist’s incentives. Convenience is boring. But boring is not the same thing as trivial." — Tim Wu, The Age of Extraction

This is an interesting argument about what is driving the takeover of tech in our lives. The platforms that win the attention game are the ones who make things easiest. Wu describes the concept of 'couch lock,' a stoner term for the inability to move once you get comfortable, as a way of understanding this. Shifting your attention off of a platform, let alone leaving it altogether, becomes a chore.

This makes me wonder about the things that are intentionally slower and more deliberate, things that maybe take a bit more effort. How do you get people to choose inconvenience?