October 11, 2025
"Out of the oppressed worker, neoliberalism creates the free entrepreneur, the entrepreneur of the self. Today, everyone is a self-exploiting worker in his own enterprise. Everyone is both master and slave. The class struggle has been transformed into an internal struggle against oneself. Those who fail blame themselves and feel ashamed. People see themselves, rather than society, as the problem.”
(Han, Capitalism and the Death Drive)
I've long felt that one of the central myths of capitalism is this idea that anyone can make it. Sort of like living in a hockey town in Canada, everyone knows someone who did, just to make it feel almost accessible. The system is propped up and defended even by those it exploits because they buy into this myth.
I like what Han is saying here: that the neoliberal system has also solidified itself against resistance by making it a struggle against the self. Those who don't 'make it' under capitalism blame something about themselves. They're not working hard enough, they made a bad investment choice, their career just hasn't taken off yet. This is why I think capitalism thrives off our guilt.
That said, as we watch whatever late-stage capitalism is becoming, we can certainly see the way anger is being weaponized against others. This could be the result of rage being commodified and a primary driver in the attention economy. Docility somewhat goes out the window when anger sells so well.