A coworker shared this article in which the author describes the social media version of motherhood:

Where life-style accounts feature memes about maternal exhaustion and infographics detailing various reasons a woman raising a child might crumble under her several thousand daily tasks. (“Hey mama ❤️ I see you out there with the weight of the world on your shoulders,” an average caption might begin, gesturing toward support while suggesting that an impossible individual burden is simply what motherhood means.)”

(Emphasis mine)

There's a lot more to the article, it's worth reading in full.